Meet the Team


We are retail activation experts.

The Lynx Hispanic Marketing team posseses a unique blend of business experiences, because we have all worked at Fortune 100 companies in our careers. Our experience has mainly been in the consumer products industry, working directly with major retailers on behalf of the best known brands in the world, including Coca-Cola, Panasonic, and Kraft Foods. Very few companies understand the retail process as well as we do.

Steve Garcia

Steve Garcia

President
Steve started Lynx Hispanic Marketing in 1993, after working in the CPG industry with Coca-Cola, Kraft Foods, and Minute Maid. He has over 30 years experience in Hispanic marketing, and agency management. He has his Master of Science in Demography from the University of Wisconsin-Madison.

Rena Marrocco

Rena Marrocco

Creative Director & Lifestyles Expert
Rena’s 10 years of top salesmanship has helped companies such as Aramis, Calvin Klein, Nabisco Cookies and Crackers and Minolta Business Systems earn millions of dollars. She also has extensive experience in radio (sales, copywriting and voice work) and public relations. As part of the Lynx team, she has been acting as our Creative Director and Lifestyles Expert for the past 19 years. Rena has a BFA in Philosophy from Loyola Marymount University.

Billy Lardizabal

Billy Lardizabal

Sales Representative / Strategic Account Manager
Billy has been a sales specialist in direct to retail channels for 15+ years selling consumer packaged goods products into independent c-stores, chains, big box convenience, and grocery retailers. His expertise in the sales process and post-sale product positioning opportunities in these environments has helped many of our clients gain maximum visibility and sales growth by implementing strategic marketing campaigns for both new to market and emerging CPG products.

Stephen Curran

Stephen Curran

Marketing Consultant
Stephen has been a Marketing Consultant for 19 years. Prior to working with Lynx, he had 15 years of consumer packaged goods and restaurant marketing experience. He was Senior Product Manager at Coca-Cola Foods and a Marketing Director at KFC. Stephen has been involved in a number of projects for Frito-Lay, including the national launch of Baked Lay’s, Star Wars, Cheetos and Kids Marketing.

Other Lynx Team Members:

  • Mary Alexander

     – Government/Community Public Relations
  • Jeremy Baker

     – Webmaster
  • Jana Blaha

     – Eastern Marketing Manager
  • Paul Corzo

     – Creative/Production & Midwest Marketing Manager
  • Robin Fennell

     – Vice President, Media Development & Analysis
  • Steve Gomez

     – National Sales & Event Manager
  • Pam Negoro

     – Senior Vice President, Client Services
  • David Sanchez

     – Public Relations & Western Marketing Manager
  • Doralisa Smart

     – Director of Cultural Transliteration